Happy Jake What is that?

Sven New product.

Jake What client?

Sven Oh, no, this is one of those things I think we can brand and sell ourselves.


Happy Jake Cool, so what it is?

Happy Sven Exactly what it looks like.

Jake It looks like a clear plastic box filled with packing peanuts.

Sven All right, so it isn’t quite exactly what it seems to be.

Jake What’s the toy of it then? In the peanuts, where is it?

Happy Sven No, that is the toy.

Jake Packing peanuts.

Happy Sven Yup!

Jake That’s…

Happy Sven I know! It’s genius! They’re not Styrofoam, and are a better quality than your generic peanuts, and the box is see-through and durable.

Jake You improved the packing peanut and want to sell it as a toy.

Sven This is not an improvement. This… these are to simple packing peanuts what a Porsche is to a Yugo.

Jake Gourmet packing material.

Sven High quality Entertainment Rubble.

Happy Jake Entertainment Rubble?

Happy Sven Well it was that or Fun Curls but that sounded odd dirty.

Jake It does!

Sven Right? So Entertainment Rubble.

Happy Jake And you want to sell this. To kids.

Sven Sure! They can use it to play in, or play with toys in it and it floats and…

Jake And they’ll scatter it all over the apartment inside ten seconds, and dad will clean it up and throw it out, thinking it’s just packing peanuts.

Sven Huh.

Jake Yeah.

Sven But wouldn’t they just buy more?

Jake Maybe? but you’d have parental outcry and it’d end badly.

Sven Hmmm. But…

Jake We can test it if you like, but…

Sven Let’s just in case.

Jake You just want to make more of the stuff, huh?

Happy Sven Entertainment Rubble!

Jake Like some post-war toy of doom.

Sven Isn’t it great?